Team

We build ads, buy the right traffic, and make sure it converts.

At Up Collective we help scale e-commerce brands on Shopify through creative design, performance marketing and landing page design.

In short, we build your ads, buy the right traffic and make sure it converts. All you have to do is bring us a strong product, stock and a great customer experience. We plug into your existing set-up as needed, either covering the whole funnel or just a part of it.

We are experts in Meta advertising, Google Ads and TikTok. Together we have over 35 years of experience in e-commerce performance marketing for US, UK and European brands.

Our aim is to add value across your entire proposition, from creative strategy to media buying to tracking to your website journey.

Meet the team

Valentin, Up Collective

Valentin, Founder

E-commerce performance expert who has spent 5 years client side and 5 years agency side growing ecomm brands from 0 to 8 figures. Spent over 35mn on paid ads and driven over 100mn in revenue for e-comm brands. When I'm not thinking about growing businesses i make one of the best flat whites Berlin has to offer.

Olivier, Up Collective

Olivier, Growth Expert

Global paid acquisition specialist with expertise in Google Ads and Meta Ads. He builds and scales high-performance campaigns across Search, Shopping, and Performance Max, managing budgets up to €200k+ per month. When he's not wrangling feeds or Google ads he's a proud dad of two little girls.

Elena, Up Collective

Elena, Senior Social Ads Marketer

Elena has 10+ years in growth marketing and media buying for performance agencies, working with brands across hospitality, fashion, and food. She helps B2B and B2C companies, from e-commerce to finance and startups, build performance strategies that scale, with results of up to 7x ROAS. She has a knack for going viral but she's also a dedicated mum of two daughters and a Corgi.