The method
Our Proven 6-Step Process
The repeatable system we run for every brand we partner with. Built to compound creative output, signal quality and contribution margin.
Foundations
Understand the business context
The very first thing we'll do is get an understanding of margins, cogs and fees so that we have a strong grasp of your P&L. This is essential for us to do a good job, which is to increase your contribution dollars. We always start at the very top-line of the business. From here we put together recommendations for channel and creative mix.
- Inputs
- P&L · COGS · Fees
- Output
- Channel & creative mix
Diagnostic
Audit the technical infrastructure
More often than not the technical side i.e. tracking and other plumbing is not set up for success. Time and again we have made simple fixes that have had outsized impact on signal quality and platform optimisation.
- Inputs
- Pixels · CAPI · GA4
- Output
- Clean signal stack
Strategy
Creative research & strategy
Once we understand your ideal customer profiles and jobs to be done we go about researching ad angles. This will result in a full creative strategy that is both unique to your business and diverse enough to be suitable for the algorithms. We will make recommendations about formats, angles and production style.
- Inputs
- ICP · JTBD · Reviews
- Output
- Angles · Formats · Hooks
Launch
Re-launch and optimise
We will take what is already there, improve it and reset your activity with a better technical, optimisation and campaign foundation. This usually produces the first meaningful performance lift.
- Inputs
- New campaign structure
- Output
- First performance lift
Iterate
The creative & iteration flywheel
After the initial learning phase we start systematically testing ad creatives. This is the output of the creative strategy where we identified messages, formats and content sources to test. We'll produce a strong mix of ad creatives sourced from creators to high production to AI statics that are tailored to your brand.
- Cadence
- Weekly test batches
- Output
- Compounding winners
Scale
Scale period
As the final step, after taking in all of these learnings we will be in a great position to scale. This means ramping budgets across the strongest channels and tactics. We'll always have an eye on your targets and will scale with your P&L in mind maximising your business contribution.
- Lever
- Budget · Geos · Tactics
- Guardrail
- Contribution margin